The Devon Four25

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I hope all of you had a wonderful Thanksgiving! I was spoiled and celebrated Thanksgiving three times this weekend, and now have the urge to do some major cardio. Although I may have over-indulged in some delicious eats, I must say my heart is over-flowing in gratitude. I am so thankful for you, my readers, and the support and love you have shown towards Mel in Chanel for the past 7 years. As you may know, I'm going through some changes both personally and professionally, and have made it my goal to make some improvements to my online presence. With that being said, I want to start off this rebrand with a look into one of my favorite apartment buildings in Raleigh.

I was graciously hosted by my friends at The Devon Four25 off Glenwood South last weekend. I'm consistently on the hunt for apartments and houses in the Raleigh area, and have always admired the Devon community and building. My first impression of the building was when I styled and directed an editorial photoshoot in a vacant apartment at the Devon (You can check out those photos right here). My initial attraction had to be towards the structure itself - modern, chic, and exposed concrete. One of my dreams has always been living in a city loft (I envy the loft in New Girl, and would welcome roommates if they were anything like Nick, Schmidt and Winston), because of the convenience of living so close to downtown and the open floor plan. 

I'm much more modern than traditional in my home and interior style, and like to juxtapose sleek modern lines with organic textiles or furnishings. The Devon staff we're so hospitable to host me as I worked (and played) on their property. I cozied up on the couch and sipped on my coffee, and laid in bed while I drafted a few blog posts. My photographer, Emily (@thelyonswood), and I even brainstormed some ideas for future collaborations! I even walked downstairs to shop from two of Raleigh's newest boutiques: The Flourish Market and Voda Boutique. Both are located on the ground floor of the Devon Four25 building; a super convenient and super dangerous feature for those of us who have an affinity for shopping. Both boutiques have such a unique atmosphere, and you feel so welcomed when you walk in. Emily, owner of The Flourish Market, greeted me with a hug and offered me a hot cup of cider (Which I never refuse). The clothing at Voda Boutique are some of my favorites in Raleigh with a new array of vendors and a style all it's own. If you live in or around Raleigh, both shops are a must-stop-shop, and have become two of my favorite local boutiques to support #bossbabes. This little corner of Tucker Street sure knows how to make a gal feel right at home!

If catch me shopping from Voda or The Flourish Market from time to time, I hope you'll stop me to say hello! If you have further inquiries regarding The Devon, you can visit their website at thedevonapts.com.

PHOTOGRAPHY BY The Lyons Wood

 

SHOP THE LOOK

Cashmere poncho sweater by Lou & Grey
Distressed denim by Lou & Grey
White suede boots from a J. Crew sample sale - Here are some similar styles here , here and here
Faux fox fur stole from Nordstrom (an awesome, and inexpensive Christmas gift!)


APARTMENT

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CLUBROOM

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NEIGHBORHOOD:
THE FLOURISH MARKET

I met Emily, owner of The Flourish Market, when we both were guest speakers for the Innovative Women's Conference hosted by the NC State Jenkin's MBA program. She wow-ed me with her intelligence, her passion for her work, and her incredible business mind. Sitting alongside her on the panel, I desperately wanted to take out a pen and paper and take notes! Emily is exactly like her store - beautiful, warm, welcoming and colorful. Her goal when starting The Flourish Market was to provide dignified jobs to vulnerable people and encourage women's worth. I'm proud to say, even after my short time in her store, that she has done just that for our community and women around the world. Visit her website and watch her video to see exactly how you can join Emily's movement by shopping with The Flourish Market.

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NEIGHBORHOOD:
VODA BOUTIQUE

I'm always on the hunt to shop new local shops, and was thrilled to learn of the opening of Voda Boutique. I was eager to look around and get my hands on what new-ness Voda brought to Raleigh's retail scene. The cement walls created the perfect canvas for Voda's brightly colored rack's of clothing, which were filled with playful motifs and small embellishments. Kayla, the owner of Voda and her friendly french bulldog, Hank, were there to greet me. Her vendors are varied and unique to Raleigh - from the romanticism of For Love and Lemons, to new and emerging local designers like jewelry designer, Peppertrain.

Kayla's story has been written up in almost every local magazine and newspaper, and is so inspiring for NCSU College of Textile grads and women who dream of owning their own boutique. I'm thrilled that Kayla has chosen to make Raleigh her home, and share her style with us in her space off Tucker Street. Raleigh is slowly moving it's retail into downtown, and I'm thrilled that these women were at the forefront of this movement! Stop in and say hello to Kayla and Hank!

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